If you are a business owner, then you need customers, if you’re providing services to clients, either B2B or B2C based service then you also need clients to keep your business in the process of growth
And for you to get more clients, you need to promote your business, promoting your business offline is just one part of the whole process of promotion and simply not the most effective.
That’s why it is good to consider promoting your business online, you might not know how to do it or might not have heard anything like it before.
that’s why I created this post, to guide you on how you can start promoting your business online to get more customers in Nigeria.
Are you already excited to learn about this knowledge? I bet you’re, so without further ado, let’s get into the nitty-gritty of online business promotion.
What is online business promotion?
Online business promotion is the art of using online tools to promote your business to get more customers and clients for your business, there are two types of online business promotion, namely, paid means and free means.
both of these methods of promotion are great, but one is slightly better than the other.
as we all know, there’s always something bad about free stuff, and for the paid stuff, some people lack the capital.
The best way to promote your business online is by using the paid means, this includes using paid ads, building a website, building a Blog, and so on.
but in this post, we are going to focus more on the free method of promoting your business online.
See also: What Profitable Business Can I Start With 500k In Nigeria?
Best ways to promote business online in Nigeria for free
- Create a Facebook page for your business
Facebook may be an ordinary social media where you can interact with friends and family, but that is considered the older definition of Facebook because Facebook is no longer just a chatting website, it is a gold mine for customers and business owners.
Nowadays whenever you’re scrolling on the news feed of Facebook, you’ll come across a lot of ads promoting a business or service, people are spending millions of dollars on Facebook for paid ads.
these alone have made it clear that potential customers and clients are using Facebook, that’s why business owners are paying thousands of dollars just to get their attention.
In this method, we’ll not be spending any money to promote business on Facebook, we are going to be getting organic traffic from our Facebook page to our website.
to do this, create a Facebook page for your business, it should contain the name of your business and other information about your business, then you’re going to keep the page active with regular posting, this will keep the page fresh and more people will notice the page and start interacting with it.
The more people interact with this page, the more people will get to see your business.
2. List your business on business listing sites
if you want more people to get to see your business, you should take advantage of the business listing Sites.
a business listing site is the website you go to and create a profile for your business, this profile will contain your business logo, the name, and also the website of your business.
one thing that made this process good is that, after creating a business profile on business listing sites, it will also appear on search engines, which means that when people search for your business name on search engines like Google and Bing, your business profile which you created on business listing sites will show in the results.
There are many business listing sites in Nigeria, to discover them, just search for business listing sites in Nigeria, and you’ll see them, just visit as many as possible and set up a profile for your business on them.
- Create a Pinterest business account for your business
Pinterest is a huge social media platform where people upload photos and also include a link to wherever they want to take people, it can be a link to your business website or an order page, or anything at all.
but since we are talking about how to promote business online in Nigeria, we are going to focus only on that aspect.
So here is what you should do. create a Pinterest business account, give it a logo and a description, then you’re going to keep uploading photos of your products or services and then adding a link to where your customers can buy from you or order for your services.
for example; if I’m selling shoes, I can upload a photo of a shoe that I want to sell then I’ll add a link to where customers can buy the shoe.
Pinterest has millions of users worldwide, so the more photos and links I create, the more people will see my products and buy from me, it’s that simple.
Final thoughts on best ways to promote business online in Nigeria
So that’s all I have for you on this post, go out there and start promoting your business online, I assure you that you’ll see results if you do what I shared with you above.
promoting a business online is something that every business owner should be doing, so don’t miss this opportunity, start doing it today and you’ll thank me later.
So if you have any questions, don’t hesitate to leave them in the comments section of these posts, and if you like this post, then please do share it with others by using the social icons below.