For many years, the Wax melts business has become a viable venture for a lot of people. Apart from being a fun business to do, it’s also a profitable hobby. Even better, you can do it all from the convenience of your own home.
The wax melting business has a straightforward process that requires fewer materials and experience than candle production.
Wax melts are a good place to start when it comes to product lines. However, learning how to sell your wax melts products might not be too easy.
This is why you need to learn all the basics, dos and don’t, tricks, and other viable information that will set you higher for massive sales and profits in making wax melts.
If you’re thinking about getting into this business, whether it’s a long-standing hobby or a new passion, there are a few things you should think about.
In this post, everything is covered, from marketing to insurance, supplies to accounting.
This blog will walk you through the process of establishing and selling wax melts as a company.
You’ll need wax and aroma oils to produce a decent wax melt. You will most likely also require clamshells!
Wax colors, mica powders, and glitters are additional optional decorative items that may be used to make your product stand out.
Here are steps to follow in starting your wax melt business either from home or on a large scale
Step 1: Decide a Niche
The product you choose to begin with is a matter of personal choice, and it will change depending on your sales and what your consumers come to enjoy.
It might be difficult to determine what your customers will love to buy until you start selling, so perform some market research.
Join some wax melts groups, look at what your potential customers are asking for, or ask other wax melt business persons for assistance!
When it comes to scents and pots for the wax melts business, you need to make the best of choices.
Fortunately, there are a plethora of scents to pick from, as well as clamshells, deli pots, and molds.
Do ensure you keep your product line in control at the initial stage of the business. Don’t buy too many fragrances or molds at once.
As you begin selling, you will see patterns and trends in what you sell, which will allow you to make better business decisions about what you stock, your pricing structure, and what new paths to pursue!
Step 2: Work on the business name & logo
It can be a little difficult to create a strong brand identity for your wax melt business if you don’t follow the right guide. As a beginner, you’ll have to consider some factors in finalizing your business name, making a perfect logo design, and deciding on which colors to use.
But with enough planning and undying focus on what, you can create a unique brand identity that will distinguish your business from the rest of the competition.
Business Name Ideas
When deciding on a name for your wax melt business, there are a few things to consider.
First, ensure that the name you’re going for is easy to spell and quick to memorize.
You should also avoid anything that might be seen as insulting or provocative.
Furthermore, it is critical to select a name that matches the sort of wax melt business you are running.
Be inventive! Think about it with your friends, family, and coworkers.
Do proper research before coming to conclusions. Check that the domain name is available and that the company name hasn’t been trademarked already.
Logo design
Here’s where to begin:
1. Define the purpose and values of your wax melt business.
What do you want to achieve with your company? What do you want your customers to think of when they remember your brand?
These are critical topics to address as you build a solid brand for your business.
2. Select a color palette that matches the feel and look of your business.
Colors convey a lot about brands, therefore they must be chosen carefully. If you’re stuck for ideas, look at other wax melt businesses and see what colors they use.
3. Create a distinct logo that defines your wax melt company.
This is frequently the first thing people think about when they hear your company’s name, so make it distinctive.
Get the service of a professional designer to create a logo that is both aesthetically attractive and reflects your brand’s values.
4. Ensure that your branding is consistent across all media.
Once you’ve decided on a logo and color scheme, be sure to include them in all of your branding materials, including your website to your business cards.
This will assist to strengthen your brand identity and make it easier for people to identify your business.
Developing a strong brand identity is critical for any wax melts business, and it does not have to be difficult.
You may create a brand that will appeal to your target audience by concentrating on the mission and values of your business.
You can develop a brand identity for your wax melts business that will set it apart from the competition with a little creativity and planning.
Step 3: Write your business plan
People who wish to start a wax melt business must create a thorough business plan that looks into all of the various aspects of their company.
This covers every aspect, from start-up expenses and financing to future operations and marketing strategies.
Your target market, planned costs, predicted earnings, and the marketing policy you’re taking should all be included in your company strategy.
Step 4: Get Insurance
Insurance is a crucial part of any business, no matter how big or small. You are launching your fantastic products into the global marketplace, which is an amazing accomplishment. However, this comes with a lot of unforeseen dangers.
You can choose from a wide variety of insurance policies; the key is to pick the one that best meets your needs and those of your wax melts business.
Everything is available, from cyber insurance to lawyers’ bills, building cover to takings theft; you only need to decide which areas you’ll need to have protected.
To ensure you’re receiving the greatest bargain, shop around for insurance. You can compare policies using a variety of internet tools; you just need to get started.
Organizations like Ian Wallace and Direct Line provide craft insurance. To prevent having your contract voided, it is crucial to be forthright and truthful with your insurance providers.
It’s essential to keep in mind that to guarantee your coverage under the insurance policy you choose, you’ll still need to uphold your end of the bargain.
It’s ideal to ensure you’re working your best to remain in compliance with your insurance company because failing to provide your products with assets like warning labels and CLPs may void your company`s insurance, leaving you out of coverage if something were to go wrong.
Step 5: CLP
CLP stands for “Classification, Labelling, and Packaging”. It was introduced in June 2015, this means that all candles and wax melt made will need to inform customers of any chemical hazards within the product.
Step 6: Open a Business Bank Account
Opening a business bank account for your wax melts business can be a daunting task, especially if you’re not sure what you’re doing.
But it doesn’t have to be! There are different types of accounts that you can open for your wax melt business, depending on what you need and how much money you’re looking to deposit.
We’ll go over some of the advantages and disadvantages of each type of account, so you know what to expect from each one.
Checking Account:
The most common type of business bank account is a checking account. Checking accounts are easy to open and offer a variety of features and benefits that can be helpful for businesses.
One of the biggest advantages of a checking account is that it allows you to easily deposit and withdraw money as you need it.
You can also write checks from your checking account, which can help pay bills or suppliers.
Savings Account:
Another popular type of business bank account is a savings account. Savings accounts earn interest on the money that you deposit, so they can be a great way to grow your wax melt business’s cash reserve.
However, savings accounts typically have lower interest rates than checking accounts and may have withdrawal limits.
Business Credit Card:
If you’re looking for a more robust bank account for your business, you may want to consider opening a business credit card.
Business credit cards can be very helpful for businesses that need to make large purchases or need to build up their credit history.
However, business credit cards typically have high-interest rates and may have annual fees.
No matter what type of business bank account you choose, be sure to shop around and compare features and fees before making a decision.
Once you’ve found the right account for your business, you’ll be on your way to the next step in building your wax melt business!
As always, be sure you advise your certified professional accountant before making any final financial decision
Step 7: Register with HMRC
Once you’ve set up your business you will also need to register with HMRC as a sole trader or ltd company by the end of the new tax year, this means you’re self-employed.
To set up as a sole trader, you need to tell HMRC that you pay tax through Self Assessment. You’ll need to file a tax return every year.
You will need to keep an eye on your incomings and outgoings because at the end of each financial year you will need to fill out a self-assessment tax return.
Step 8: VAT Registration
Once your turnover exceeds £85,000 in revenue, you must register for VAT. This means you no longer have to pay VAT on any purchases such as stock, equipment, and any other business-related goods.
But it does mean you must start charging VAT on the products you sell to the customer. You then pay the difference between the VAT not paid on supplies to the VAT received from sales to HMRC.
Step 9: Get a professional website
In today’s world, and no matter what type of business you’re in, it’s always best to have a beautifully designed website to share with your customers.
For your wax melts business, you may not need one right away, but it’s best to plan for this!
There are a few key steps to building a beautiful website for your new wax melt business:
Hiring a professional website designer or working with a freelancer – make sure to look at their portfolio and get recommendations from others in the industry.
Planning out your website’s structure and hierarchy – this includes deciding what pages and baby clothing content will be included on the website, and how it will all be organized.
Creating stunning visuals and graphics – images, videos, and other visual elements should be high-quality and reflect your brand identity.
Writing compelling website copy – the text on your website should be well-written, informative, and persuasive.
Testing the website before launch – it’s important to test all the website’s features and functionality to ensure everything works correctly.
Following these steps will help you create a website that is both visually appealing and effective in promoting your wax melt business.
If you have any questions or need help getting started, feel free to contact us and we would be happy to assist
Startup costs
It’s a fact of business: you have to spend money to make money. To avoid nasty surprises, it’s essential to understand exactly what you’ll need to budget for and to price your products accordingly. Think about:
Supplies
Packaging
Websites and Branding
Business Insurance
Studio space and logistics
Marketing
Making wax melt step by step
Step 1: Preparation
Before you begin your wax melts business, it is important to prepare your space, especially as dealing with wax can be quite messy!
Make sure you have a clean flat surface to work on, moving anything you don’t want to get waxed on.
Also, make sure you have your clamshells ready as the process can go a lot faster than you might initially expect. Weigh/measure how much wax you need. For this example, we are using 100g.
Step 2: Melting the wax
Empty your now-measured wax into your heating pot. Heat your wax to 70°C whilst stirring gently.
Do not exceed 80°C. It only takes 10 to 15 minutes to melt. For this example, we placed a glass bowl into a pan filled halfway with water.
Use your thermometer to keep an accurate reading of the temperature.
Step 3: Adding Colour
Once your wax has reached 70°C, open your bag of candle dye and empty it into the molten wax. Stir gently until all the color has dissolved and spread evenly.
We suggest using 0.2%, therefore a 10 g bag of dye will color 5 kg of paraffin wax. Vegetable waxes may require a higher loading. (If you are using liquid candle dye, use a few drops at a time to get your desired color.)
Step 4: Adding Fragrance
Once the dye is fully dissolved take your wax off the heat, and regularly check the temperature until the wax reaches 65°C. Once the wax is at 65°C, open your bottle of fragrance and pour in.
Gently stir the wax whilst pouring the fragrance. We suggest using up to 10% fragrance oil therefore 500 g of fragrance oil will fragrant 5 kg of wax.
Step 5: Pouring
Now all your ingredients are mixed, with your wax at 60-65°C, it is time to pour the wax. Pour your molten wax out of the container and into a pouring jug.
Slowly pour your wax into your wax melt mold. (If you are using paraffin wax & plastic wax to melt molds, ensure you pour at 60°C, any hotter will melt the molds & cause them to leak.)
Your wax melts should now be set. Allow a good few hours for them to set & fully solidify. We recommend storing your wax melts in a cool, dark place for approx. 2 weeks to ‘cure’.
This isn’t essential, however, so if you’re super excited to get melting a few hours after they’ve set, then that’s fine too!
FAQ
Is a wax melt business profitable?
What is wax melt used for?
Can I use wax melts to make candles?
Is there a market for wax melts?
How big is the wax melt market?
Do you need a CLP warning label for wax melts?
Can I sell homemade wax melts? How much should it cost?
How do you make designer, super-strong wax melts?
Can you sell wax melts without insurance?
