When you think of marketing yourself or your company, one of the first platforms that come to mind is probably WhatsApp. With over 1 billion users worldwide, there’s an audience waiting to hear about your product or service on WhatsApp.
But how do you know if it’s really worth it? Before you spend money on ads, here are some tips to keep in mind so you can make the most of your campaign on WhatsApp without spamming your contacts and without being blocked from the platform altogether.
Before we get into how you can advertise on Whatsapp, there are a few ways NOT to do it. In a new survey released by Reliance Jio, one of India’s biggest telecoms providers, 86% of Indians said they would block someone that spammed them over WhatsApp.
A further 65% said they would be annoyed if their friends posted too many videos and photos on their feed. What does that mean for marketers? It means that using Whatsapp is a risky way to reach consumers, despite its popularity. If you want to make money via WhatsApp ads – or any other form of native advertising – keep reading…
Advertising and marketing have been around since businesses realized there was a way to make money from telling people about their business.
Social media has changed all that, giving businesses a platform to connect with people, share information, and advertise products. One of those social media platforms is WhatsApp. But advertising on WhatsApp is not as easy as you may think.
To avoid spamming users, there are rules about what kind of ads can be posted, what kind of promotions can be used, and when they can be sent out.
If you’re trying to figure out how to use WhatsApp and Facebook Messenger marketing, there are a few things you need to know: The rules of engagement are very different. When you chat with someone via Facebook Messenger, you’re entering their inbox where they expect messages from only people they actually know. On Snapchat, anything goes since users expect temporary content.
With other social networks (e.g., Instagram and Twitter), things get a little fuzzier depending on how many followers someone has. And, of course, there’s email marketing, which offers some pretty robust targeting capabilities.
Some people also don’t like being sold or pitched to at all—even if it is via DM or in their inbox. When you’re asking someone for money, it helps to have an existing relationship built upon trust. Fortunately, we can leverage what we know about relationships and apply them when using different channels so that our message resonates with people who might be interested in buying from us but may not know we exist yet!
Whatsapp Business Accounts allows companies and organizations to send messages directly. Here’s what you need in order to create a Whatsapp Business Account.
Although several e-commerce sites have been using WhatsApp for customer acquisition and engagement, there is still very little information about how exactly it works for businesses. We’ve seen numbers suggesting that more than 200 million people in India use WhatsApp as their preferred communication tool; given its rapid adoption, it’s a good time to evaluate whether or not it’s worth trying out for marketing purposes.
To answer that question, we need to ask another one: How do you promote your brand through WhatsApp? Do you even try? It would be easy to dismiss WhatsApp as an effective promotional channel—but if done right, it could pay off significantly in both short and long terms. Let’s see why. Opinions expressed by Entrepreneur contributors are their own.
The explosive popularity of mobile phones has made SMS messages a useful medium of communication between companies and customers alike. Not only can you send out announcements, special offers, reminders, and invitations to events via texts, but you can also receive feedback from customers with surveys or polls.
Even if customer engagement is not at its core your business, adding value by sending relevant text messages could still be a great way to stand out from competitors (and get ahead).
How do you go about advertising via text? What are best practices for optimizing delivery rates? Which providers offer such services, what costs are involved and how do I set it up? To answer these questions and more, we asked some experts in SMS marketing.
After struggling with sluggish response rates when using email campaigns as part of her e-commerce shop’s marketing strategy, Jessica Wagner decided to try something different: texts. That was three years ago; now, she says that text messaging is one of her most successful channels for driving sales and conversions.
Many people have a large list of WhatsApp contacts, making it easy for companies looking to market their products and services to send out large amounts of unsolicited messages.
But how does one reach customers in a way that doesn’t irritate them? Enter click-to-WhatsApp ads. This new ad type allows companies to pay for an advertisement that leads directly from an online campaign (usually through Facebook) directly into a contact’s WhatsApp account.
All you need is a Facebook Business Manager account, which you can create here. Once it’s created, head over to Power Editor and log in. There are two ways you can set up an ad; either manually or by uploading a list of phone numbers from your contacts.
Let’s take a look at both options! First, we’ll go through how to manually set up an ad, then we’ll do that same thing but with a list of phone numbers from a contact file instead. For example, let’s say you have a lead list and want to send out advertising messages—rather than going through and adding each one as a contact one by one, it would be much faster just to upload your entire lead list as contacts. Onward ho!
The good news is that once you get started and understand what you are doing…click-to-WhatsApp ads can be set up in about 20 minutes per day or less.
That’s how I do it, at least; it just takes a little bit of setup time, but then it runs itself.
Planning – Every successful marketing campaign requires a plan of action. Before you begin buying ads, start by writing out a sales strategy.
What goals do you want to accomplish?
How will you measure your results?
What budget are you working with?
Keep in mind that most companies don’t buy ads from third-party services until they have at least 10 leads in their pipeline. Once that happens, it’s time to move forward and create an ad that aligns with your business model and helps customers move through your funnel.
Adding a call-to-action in your ad is essential for turning leads into customers.