Football is the most popular sport in Nigeria
infact Nigerians love football,and when it comes to watching live football,some people are ready to spend their last cash.
Nigeria is a country of over 200 million people that love football,since most of them can’t afford to buy a pay tv cable,majority of them will resort to watching live matches at football viewing centers around their neighborhood.
This article contains some tips on how you can make a lot of money from setting up a football viewing centre in your area.
A lot of people wonder,why some football centers are always filled with people,is it that they cannot afford to buy the cable tv and watch in the comfort of their homes?
The answer is not far fetched,the answer is that over 60% can watch those live matches live inside their living room but prefer to watch it at match viewing centers because it is much more enjoyable and people get to socialize and interact with other fans.
Now let’s get down to business, if you are planning to open a football viewing centre,you have made a good choice,however adhere to some of the tips listed below:
How To Set Up A Football Viewing Center In Nigeria
1. Cable Tv Network
You have to make some research and look for an affordable and reliable cable Tv network that can broadcast live matches for your customers.
In Nigeria we have cable tv networks like DStv,GOtv,Strong, MyTV, HiTV, CTL, DaarSat, Startimes Etc. You can patronize one of them.
2. Business Blueprint
You should have a definite strategy and plan for your viewing centre.
For example you can be charging your customers a fee of N50 for anyone that wants to watch a live match or he or she must buy a drink from you as they are watching the live match,imagine receiving a payment of N50 from about 50 – 500 people, plus drinks sold,after each match,you will eventually realize that you can make a lot of money from football viewing centre business.
3. Equipments
A typical football viewing centre is not capital intensive,all you have to do is to buy some basic items for your shop like:
- Plastic chairs
- A wooden bench
- Carpet / Tiled floors
- Standing fans, ceiling fans or air conditioner
- Air freshener
- Generating Set
- UPS : keeps the TV running
- Inverter to keep the TV running
- Cable TV with monthly subscription
- Two big Television set with high resolution or projectors
- Bulbs
- Fridge
- Extension sockets
- Tickets or coupons (to be issued to customers that paid)
3. Location
Tell an agent to get for you a very nice location,preferably a very populated neighborhood or area with a lot of football fanatics.
Also note that its better to set up your football viewing centre in a spacious area in other to attract more customers.
4. Management
When you manage your business well,it will grow,you can furnish your football viewing centre with benches if you cannot afford plastic chairs at first,but I will recommend plastic chairs because they are comfortable.
A lot of people visit football centers,make sure that your shop is well ventilated and also smells nice. Also don’t forget to buy a blackboard or a white board to write all the upcoming matches and fixtures for the day.
5. Side Attractions
If your smart,you will make a lot of money that will blow your mind,consider cooking food items that people enjoy while watching live games,food items like pepper soup, small chops Etc.
Also you can even sell recharge card vouchers,cold drinks (alcoholic & non alcoholic) Etc to your customers
6. Customers
Your customers are the main reason why your making money from this business, and that is why you should treat them with respect,if possible develop a relationship with them,that way they will keep on coming back with their friends.
Also train your sales girls/boys to be courteous to your customers.
7. Advertisement
There should be other football viewing centers in your location.
They are your competition and you should be on top of your game in other to attract new customers.
You can advertise your new football viewing center by word of mouth,radio jingles,Google adverts Etc
Also you can attract new customers by arranging dancing competitions or even by inviting local up coming artists in your area to come and perform at your viewing center,before you realize it,your football viewing centre will be the most popular viewing centre in your area.
If you have any questions or suggestions,use the comment box.
