Every day we wake up to new developments from various brands when we
look around us, we see products that have evolved along the years, none
looked like what it was when it first hit the market, products like car
models, gadgets, tech solutions, consumables and lots more.
This
products along the years have been upgraded to suit the present daily
life of customers, and this method of improving products has helped many
brands remain as top players in their various industries.
Today, in this article we would be sharing methods on how your solutions can always look new and surprising.
1- One at a time
This
is a very important aspect of the life span of every new
product/solution that comes into the market, the owners should bear in
mind that you don’t cramp in all the possibilities of the solutions at
once. The truth is there should still be room for improvement.
For example;
When
Facebook was founded in February 2004, the app did not have all of the
features we see on it today but the owner Mark Zuckerburg knew what he
wanted the platform to have and instead of churning all the features we
see on Facebook today at once he was introducing them one at a time.
The
above analogy has helped Facebook stay relevant in the social media
sphere as we all get to see new improvement making it look new always.
Also, as marketing personnel or owner of a solution be careful of
bringing in all the possibilities at once if you intend to remain in the
market for a long time.
2. Branding
It is simply the “how”
your product looks, brands like the aforementioned tip might decide to
add a new feature to their solution but it is important to also give
that product a fine-tuned facelift, it affects the already known
product/service positively if the branding is professionally done
correctly. It enables your product/solution look new, professionals who
are tailored at branding businesses should be contacted to help drive
rebranding.
3. Your workforce: How informed are they?
You have
a solution that most of your employees don’t really have a clue of what
it all entails, how then can they convince a prospect to do business
with your brand. It is important that every employee has a piece of
valid up-to-date information about the product/solution their company
provides.
4. Marketing
This in our context is the word
‘advertising’, this is an important aspect of every brand. Nobody knows
you have a new solution except you advertise either one-on-one or via
the internet. The most efficient way of advertising is via the internet,
knowing we are in a technology age where anyone can use the internet
from the comfort of their location. Therefore, programmatic advertising
should be of a very high advantage for any brand who wants to make their
new solution/product visible.
5. Target Sales
This is an
aspect that entails who you had in mind when developing the
solution/product, who will it benefit more. At this stage, we are
talking about demographic variations. Some products/services are
tailored to suit one gender and some to suit both genders. It is
important to know who the solution would suit as this will help you in
knowing who your target audience is.
Driving sales is much easier with the right tool and funnel.
